unfortunately resource companies dont really need to advertise
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unfortunately resource companies dont really need to advertise
Although there are more than a few could do with some good PR. I'd prefer to see naming rights on a ground though, rather than on a team.
But all businesses are aware of the risk-reward ratio, and all succesful businesses have a training and promotions budget......these departments NEVER run at a profit in isolation, they are used to generate efficiencies and revenue for the greater organisation.
no major business aims to make a profit in the first 2 years, the first 2 years is about growing your brand. $4.5m loss for the size of project is nothing it shouldn't have been condemned so early in the first place.
How about the 2006 "APC" competition? With Victoria likely to be included in any future such competition, a 5 team post Super15 APC must have some merit. I don't recall how finances went in 2006, but I'm guessing they were OK enough to expand on the idea in 2007 ...
i am all for a ARC/APC style competition, at the same time it cant bleed cash, a small loss is acceptible, a massive one isnt.
From memory the APC was run quite cheaply, im not to sure how the funding was arranged for the APC though, in terms of match payments etc, considering most of the players were drawn from the current Super14 squads and academy squads.
That's not quite how it happened because the ARC was already locked in for 2007 before they ran the APC in 2006 - the APC was only ever meant to be a one-off. It would be interesting to see how it did financially though.
John O'Neill actually tried to resurrect the competition for October this year but one of the states (can't recall which one) shot it down.