I get Kayo for $15 so I'd be paying more for Stan Sport for less.
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I get Kayo for $15 so I'd be paying more for Stan Sport for less.
Yep, in that case, but I was pointing a couple more years in the past.There was an important if in there, this does represent value for some customers, it's also a complete waste of money for some customers.we can't really be critical of those on the other side of the continuum than us because there are a lot of variables.The key one I see is whether you watch the other sports available on kayo.I agree that it's nicely slick marketing to say that you can get Stan sport for only ten bucks, but add the asterisk which means you're paying the same amount as kayo for less sport and not a mountain of stuff that you can't get already on 9
I watch heaps of sport so Kayo is a no brainer for me, for people who only want to watch Rugby Union Stan sport may make sense but I agree with Andy's assessment on the previous page regarding the casual viewer in a pub. Most pubs probably aren't going to ditch their Fox Sports set ups so I'd imagine Rugby may disappear to the casual viewer.
Kayo is a winner because you can get the Fox Sports package without the rest of the garbage (you need a basic package for Foxtel for $25 a month just to get the sport package).
I hope the deal turns into a winner for Rugby Australia purely to f*ck off Rupert Murdoch and co.
In 2020, I paid $25 per month for Rugby Union, NRL, AFL, NFL, College football, domestic and international cricket, and heaps of other sporting content.
To get the same content in 2021, it looks like I would have to pay $49 per month (taking the HD option). The only additional content which I would get for my money appears to be Shute Shield and Hospital Cup.
Have I got that right?
As it stands, that doesn't look like an terribly attractive value proposition.
But hopefully the live free-to-air coverage on Channel 9 at prime sports viewing time will good for rugby's exposure to new audiences in NSW and Qld at least and perhaps a little elsewhere as well. Foxsports and Kayo were not promoting rugby anymore and in fact cut their mid-week rugby show.
Rugby will be Stans only winter sport for a while so hopefully 9 and Stan will promote it like crazy, like they do with other new shows. I think they are planning a mid-week panel rugby show on Stan.
Ads used to piss everybody off. Now they seem to have become an opportunity to check your phone. :)
You think there market research would have told them people don't like having to pay for something they don't want (stan) to get something they do (stan sport). That was Foxtels old approach, split there streaming packages into different areas and charged a fee for each. The market rejected it for netflix etc. Foxtel then brought out binge.
One would have thought the smart money would be in the McDonald's model...$10 extra if you already have Stan, $15 for sport alone, so only $5 extra to upsize to all the rest of the content...
That's a really clever option, but I reckon nine are doing it this way because they're happy to get the smaller number of people (like me) who will pay that amount for the rugby and nothing elseThey might even pick up a couple in jargs camp, who will keep kayo because they watch a metric shit ton of sport and also get Stan because sport is what they watchThey'll bitch about the price, but many will pay.
I thought a smart strategy would be to promote Rugby with the FTA game opening with a decent highlights package of the previous week. Fees pretty much as above, with an extra incentive of, say $15 a month on a yearly contract, for all content all year, assuming that would also include NZ Comps.
Perhaps another way of looking at this
Household A. Signs up for Stan+Stan Sport. Who shares LogIn Code with Household B.
Household B. Signs up for Kayo. Who shares LogIn Code with Household A.
Sure - it ain't perfect. But its the best option for a crappy situation.
:pirate::pirate::pirate::pirate::pirate::pirate: