Zero attention span.
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You think there market research would have told them people don't like having to pay for something they don't want (stan) to get something they do (stan sport). That was Foxtels old approach, split there streaming packages into different areas and charged a fee for each. The market rejected it for netflix etc. Foxtel then brought out binge.
One would have thought the smart money would be in the McDonald's model...$10 extra if you already have Stan, $15 for sport alone, so only $5 extra to upsize to all the rest of the content...
That's a really clever option, but I reckon nine are doing it this way because they're happy to get the smaller number of people (like me) who will pay that amount for the rugby and nothing elseThey might even pick up a couple in jargs camp, who will keep kayo because they watch a metric shit ton of sport and also get Stan because sport is what they watchThey'll bitch about the price, but many will pay.
I thought a smart strategy would be to promote Rugby with the FTA game opening with a decent highlights package of the previous week. Fees pretty much as above, with an extra incentive of, say $15 a month on a yearly contract, for all content all year, assuming that would also include NZ Comps.
Perhaps another way of looking at this
Household A. Signs up for Stan+Stan Sport. Who shares LogIn Code with Household B.
Household B. Signs up for Kayo. Who shares LogIn Code with Household A.
Sure - it ain't perfect. But its the best option for a crappy situation.
:pirate::pirate::pirate::pirate::pirate::pirate:
I watch alot of cricket so would not want to give up Kayo and get Stan. I'm not interested in Shute shield or any other interstate rugby. At the moment I'm getting Kayo for free with Alinta gas. The Stan package doesn't look like a good deal for me
I saw the latest news about the NAB today. Talk about the gift that keeps on giving. What a cultural legacy to leave behind wherever you go.
Banks are horrible institutions consumed with greed.
That's not news.