Western Force Market Research
I just got an email which invited me to participate in a survey in the Western Force - of course I accepted the invite. Here's the questions:
1. Name the Sponsor
2. Can you name any other sponsors of the Western Force? (as many as you can recall)
3. Which brands of alcohol sponsor rugby union?
4. Which brands of alcohol sponsor the Western Force?
5. Do you think any of these organisations are sponsors of the Western Force?
Emirates
Firepower
MBF
ISC
6. The major sponsor of the Western Force is Emirates.
Please answer rate how likely or unlikely you be to do each of the following...
How likely or unlikely would you be to travel to Europe in the next 12 months?
If you were to travel to Europe, how likely or unlikely would you be to consider flying Emirates?
7a. To what extent does Emirates' sponsorship of the Western Force influence your decision to fly Emirates?
7b.Tooheys New is the official beer of the Western Force. How does this sponsorship influence how likely you are to drink Tooheys New beer?
8. Based on your perceptions of the various sporting organisations in Western Australia, I'd like you to tell me which of the following statements you associate with each club. An attribute may fit several organisations or none.
Perth Glory
West Coast Eagles
Emirates Western Force
Perth Wildcats
Fremantle Dockers None of these
Attributes:
Professional
Is exciting
Is a well managed club
Successful
9. Based on your perceptions of the various sporting organisations in Western Australia, I'd like you to tell me which of the following statements you associate with each club. An attribute may fit several organisations or none
Perth Glory
West Coast Eagles
Emirates Western Force
Perth Wildcats
Fremantle Dockers None of these
Attributes:
Leading
Passionate
Committed
A growing club
10.Based on your perceptions of the various sporting organisations in Western Australia, I'd like you to tell me which of the following statements you associate with each club. An attribute may fit several organisations or none.
Perth Glory
West Coast Eagles
Emirates Western Force
Perth Wildcats
Fremantle Dockers None of these
Attributes:
Elite
Is energetic
Has a strong positive corporate reputation
Down to earth
11.Based on your perceptions of the various sporting organisations in Western Australia, I'd like you to tell me which of the following statements you associate with each club. An attribute may fit several organisations or none.
Perth Glory
West Coast Eagles
Emirates Western Force
Perth Wildcats
Fremantle Dockers None of these
Attributes:
Inspirational
Accessible
Innovative
Supports the local WA grass roots competition
12. Thinking about your feelings towards the Emirates Western Force, to what extent do you agree or disagree with these statements?
I am proud to support the Emirates Western Force
I feel valued as a member of the Emirates Western Force
I feel familiar with the club and the players
There is a sense of community amongst members and supporters of the club
13.How many home games did you attend this season?
14.We'd now like you to rate your satisfaction with various aspects of your experience as a member of the Emirates Western Force.
The communication you may have received from the Emirates Western Force
The quality of merchandise
The price of merchandise
The availability of merchandise
The whole game day experience
The pre-game atmosphere
The pre-game entertainment
The atmosphere during the game
The half time entertainment
The quality of the seating
The performance of the team on the field
The behaviour and conduct of the players off the field
Value for money
How would you rate your satisfaction in terms of the Emirates Western Force meeting your needs?
15.How could they better meet your needs?
16.Where have you heard or seen something about the Emirates Western Force?
(Choose all that apply)
Newspaper / press ads
TV - ads
TV – news item
Radio ads
Radio interview
Billboards / signage
Internet
Word of mouth
Direct mail/email
Don't know / can't remember
17.This year, did you:
Visit the Emirates Western Force website?
Watch the Emirates Western Force on pay TV?
Watch Super 14 rugby on pay TV?
Watch any Super 14 matches at a pub?
18. Approximately how many times did you watch a Super 14 match at a pub this year?
19. In 2007, how likely or unlikely are you to
Renew your membership for the Emirates Western Force?
Upgrade your membership
Downgrade your membership
Recommend membership to a friend or family member
20.Which, if any of the following statements apply to you?
I play or have played Rugby
A member of my family plays or has played Rugby
I have watched Rugby on TV
I have attended Rugby Tests or professional matches
I am interested in local club Rugby
I would be interested in attending a local 7's tournament
None of the above
What is your country of origin? (Make a note of your state of origin also if you do this survey)
Thats about it apart from a few general demographic questions and contact questions:
To assist the Emirates Western Force to better understand the needs of members and deliver a better overall membership experience, do you give permission for us to match elements of your survey responses back to your membership information?
And would it be okay if we contacted you again in the future to conduct research on behalf of the Emirates Western Force?
