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Singapore - With the likes of Qantas, British Airways and Jetstar now on board as official partners, interest in Singapore's rugby World Club Challenge (WCC) has exploded and the hunt is now on for the ideal naming rights sponsor fo the inaugural tournament in July.
The profile of the tournament has certainly lifted in recent weeks, particularly with news that International Sportsworld Communicators (ISC) will broadcast the tournament live to 24 countries across the world. The Singapore government is also behind the WCC, which was announced in November, with other sponsors including the Singapore Tourism Board and the Singapore Cricket Club.
Organised by the Amici Group, the WCC will feature four top club sides from around the world - Gloucester (UK), Saracens (UK), Perpignan (France) and Western Force (Australia). Sponsorship for the clubs is also up for grabs, though marine provider TS Marine has already secured the rights for the Perth-based Force.
Amici Group director Phil Greening said it's crucial to get the right partner on board in order to make sure the brand fits the event.
"It's key to get the right people because it's the first time this tournament is going to happen and it's going to be a long-term venture," he said.
"Because we're now getting all this exposure overseas and locally, we want to leverage that for the brand which we get on board. We want to get them on board as quickly as possible because we don't want to miss the opportunity."
Amici is working with PR agency SPRG Singapore and Greening said the international airlines will begin advertising the tournament at the end of March.
"Qantas, British Airways and Jetstar will be advertising it on all their flights, their websites and in-flight magazines. It will also be advertised on the TV screens on the flights...it's a huge campaign they're doing which is just fantastic for us," he said.
The Western Force has already begun marketing the event - advertising it in their match-day programme for a Super 14 pre-season match against the Crusaders. On the Singapore scene, marketing campaigns are in their early stages while the tournament will be advertised prominently at the Hong Kong Sevens at the end of March.
The WCC)will take place on The Padang, with the Singapore skyline as a backdrop. "The F1 put Singapore on the sporting map, it looked amazing, and we want to do the same," Greening said.
http://www.marketing-interactive.com:80/news/10673
In word if this will be an InnForcers Tour?
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
Wonder if Australia is included in the 24 countries across the world, that this would be getting broadcast?
I vote - GIVE US A RECTANGLE STADIUM!!!!!!
This is without wallabies right?
Well I assume it would be if it clashes with any international matches.
But I don't see a problem with that, would still be some great rugby.
I vote - GIVE US A RECTANGLE STADIUM!!!!!!
depending on how serious teams take it, if singapore is doing all the work and the teams are getting payed no matter what, its merely developent rugby, saracens and co play such long seasons, not sure what there commitment level is going to be like!
wernt players from the force going to play club rugby in the off season this year? its a good thing to be involved in but! wonder if it is to continue if it is always going to be these teams involved or if it will rotate
Yeah yeah yeah....but what a road trip!!
singapore sucks ass, but would be a good holiday if the rugby is played every three days or so! is there any word on the structure of the tourn?
according to the previous story its only a 2 day event.
Still would be a great Rugby Trip.
I am keen. Just gotta see if the $$$ are right
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
I don't know what it's like over in Sydney, but from Perth average flights to Singapore are in the range of $160 to $190 each way I think
Apparently accomodation isn't cheap in Singapore though
If I can get a cheap flight to Perth - possibly via Melbourne. It could possibly add an extra 300 to the cost.
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
accomadation isnt cheap in singapore cos it sucks ass and no one wants to stay there! arrive the morning of, stay up all night and leave the night after!
the night zoo is the only thing i can recommend, i got stuck there for a week, sucky sucky place, not even good pubs!