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I know it's 2 years away but the shop has opened for buisness :
http://www.rwcshop.com/
With two years to go until Rugby World Cup 2011 kicks off in New Zealand, the official online store has been launched.
The store, which can be accessed through the www.rwcshop.com platform and via the RWC 2011 website is ready to supply fans around the world with an exclusive range of apparel and merchandise from the official Rugby World Cup collection, including the prestigious Webb Ellis Cup and Country collection ranges.
“Online merchandising is an essential part of the overall licensing programme for any major sports event. The online store was a hugely successful feature of Rugby World Cup 2007 in France, accessed by thousands of fans and the launch of the Rugby World Cup 2011 store is another significant milestone for the tournament," said Rugby World Cup Limited Chairman Bernard Lapasset.