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Italy coach Nick Mallett is hoping a record 75,000 crowd for the November 14 clash with the All Blacks in Milan will spark renewed interest in rugby in this football-obsessed country.
The match against New Zealand at the San Siro is a 75,000 sell-out, the second biggest crowd for a non-football event in the stadium's history.
Not since boxer Duilio Loi fought Puerto Rico's Carlos Ortiz for the super-lightweight world title in 1960 have so many people packed out Milan's famous arena for something other than a soccer game.
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We know who they're coming to watch, hopefully the Azzuri will provide a decent supporting role and the game matches the crowd.