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Queensland Rugby has announced an important new sponsorship deal with Carlton and United Breweries that will see Carlton Mid served at Reds Super Rugby games.
Reds Chief Commercial Officer Daniel Herbert announced the sponsorship and pourage rights deal after considering offers from other potential partners including Lion Nathan.
“This is a significant deal for Queensland Rugby and we are pleased to partner with CUB in this extended Super Rugby competition year.”
The deal ends the Lion Nathan/XXX association with Queensland Rugby spanning more than two decades. “We want to take this opportunity to thank Lion Nathan/XXXX for their contribution over many years. They were long established supporters and we acknowledge their positive role.”
“The decision to accept the CUB offer was a commercial one. Carlton and United Breweries offered a deal that included opportunities for the Reds and Rugby State-wide.”
CUB Queensland General Manager Cameron Levick said Carlton Mid had previously been associated in Queensland with the Brisbane Lions and heavily involved in horse racing but this is the first time it has been involved with the Reds.
“Rugby is part of the fabric of Queensland and the agreement, a first for rugby at this level, allows exposure into all tiers from club level to the elite.
““Rugby is part of the fabric of Queensland and the agreement, a first for rugby at this level, allows exposure into all tiers from club level to the elite.
“Fellowship, a game for all shapes and sizes and a sense of fair play are the cornerstones of Rugby and it is a philosophy Carlton Mid is proud to be associated with.”
“Carlton places a strong value on rugby as a sport and supports the new aggregation model that Queensland Rugby is embracing for the future of the game. We are genuinely excited about the Reds and look forward to supplying our premium brands to rugby supporters everywhere.”
The agreement will see CUB introduced to Queensland Rugby clubs and other stakeholders throughout the State to ensure other organisations have an opportunity to embrace competitive opportunities.