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Nokia has introduced a new smartphone, the Lumia 1020, with a powerful 41-megapixel camera that boasts "more detail than the eye can see" in its latest bid to catch up with rivals Samsung and Apple.
The Finnish company said the smartphone "is able to produce some of the sharpest images possible by any digital camera".
Using a feature called dual capture, the 1020 simultaneously takes a high-resolution 38-megapixel image for editing opportunities, and a five-megapixel picture that is easy to share on social networks, Nokia said.
Tech bloggers responded enthusiastically, saying the camera quality was the highest in the market. But analysts questioned whether it was enough to help Nokia, suffering a fall in cash reserves after years of poor sales, survive.
"The hardware's a beauty on this thing," said tech website Engadget after Nokia chief executive Stephen Elop demonstrated features including "floating lens" technology that adjusts for camera shake and six lenses that help produce sharper images.
"The hardware's a beauty on this thing," said tech website Engadget after Nokia chief executive Stephen Elop demonstrated features including "floating lens" technology that adjusts for camera shake and six lenses that help produce sharper images.
"Taking pictures is in the top three things people do with a smartphone. It's a relevant feature to be focused on," she said. "To stand out you have to differentiate."
The new Lumia's 41-megapixel count far exceeds those of the iPhone 5 and Samsung Galaxy S4 Zoom, at 8 and 16 megapixels respectively. It is also higher than some compact digital cameras, although higher megapixels do not necessarily mean better photos as factors such as lens quality also affect the end result.
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Being a former Nokia N95 owner I still have a soft spot for Nokia Will pinning their hopes on the camera aspect of a smartphone rather than the operating system choice (still windoz), apps etc work for Nokia... doubtful.