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World series top of the agenda
BY Stephen Jones
November 26, 2007
RUGBY will this week discuss proposals by Australia (supported with revisions by the Rugby Football Union in England) to add a major event to the calendar: the World Series of Rugby, which would be played by the top 10 nations in the two fallow years of the sport's four-year cycle - the years without either a World Cup or a British and Irish Lions tour to the southern hemisphere.
It would end in a grand final, which for commercial reasons would be played in Europe, most likely London, Cardiff or Paris, even Barcelona or Rome in a missionary capacity. The beauty of the event would be that it adds just one match, the final, because all the other fixtures already exist.
The event would take the form of a league table in which all existing games in the Six Nations and Tri-Nations would count. To these would be added tour results in the existing Test windows. To ensure all teams played each other, including Argentina, the tour schedule would be rearranged, and the finishing order constitute World Cup seedings.
The proposal will be tabled by Australia this week in Woking at the much-heralded Integrated Season Forum, orchestrated by the International Rugby Board, in which 90 stakeholders - unions, clubs, provinces, players, referees, television companies and sponsors - will gather.
Rugby has serious scheduling problems to solve, and there is a clear grasp among delegates that they must take advantage of the biggest boom in the sport's history, which has seen the commercial power of Test rugby and other areas of the professional game growing beyond any predictions.
"The forum is a massive opportunity," said Francis Baron, chief executive of the RFU. "We're not saying we have all the answers or any of the answers. We're not imposing our views on fellow unions. We just want to have a good debate and put everything on the table."
Also to be decided is the fate of northern hemisphere teams playing Tests in the southern hemisphere, cruelly devalued by European teams, with their top players exhausted, sending feeble parties (although New Zealand was the first to send shadow teams on tour, closely followed by Australia).
To make up revenue, should the window be abandoned in favour of what will be a mini World Cup every two years, or should there be a major extra tournament held two years after every World Cup in which, unlike the World Series, all the top nations gather for an extra event in one venue. England favours the World Series idea.
There is also the question of the allocation of hosting rights for World Cups, the inclusion of Argentina in a serious event and a plea by New Zealand for what it calls revenue sharing - in other words, it has looked at the colossal incomes of Test matches in Europe, compared them to the relatively low income of Tests in New Zealand and concluded European nations should make what amounts to a charity donation.
As an official of one of the other European unions said: "Sadly, Robin Hood, if he ever existed, is long dead."
This threatens to be far from the only proposal by the southern hemisphere that is rejected, a fact of commercial life. Incidentally, the 2005 Lions tour made an pound $18.7 million profit for the New Zealand Rugby Union and $22.6 million for the New Zealand economy.
Apparently, it was not enough.
The whole conference will be underpinned by a report from Deloitte, which was asked to investigate the finances of the sport worldwide and to provide costings for the various options for a new international schedule.
The report, marked as secret but in the possession of The Sunday Times, makes fascinating reading and advises improving existing models rather than profound changes. This is where the World Series would come in.
"Everyone knows we have to fix the June window," Baron said. "Our southern hemisphere colleagues tell us income and gates are down. We've been sending weak sides. We've got to give commercial value to these tours and stop the pressure on this idea of revenue sharing, which we do not believe in."
The report revealed that while the September-November Tests provide around $140 million profit for the top European nations, the June window provides only $40 million for the southern hemisphere, and that discrepancy could get wider as southern broadcasters and sponsors mutter at the weak visiting teams.
The impetus of ranking points and seeding positions, and the battle to make a prestigious grand final, will, it is hoped, restore the true thunder of Test rugby, lost in recent non-contests.
Baron also intends to encourage all nations to set a prescribed period of rest for players, and to reform the system of allocating World Cups.
Other Six Nations countries, which have been briefed by England and worked together preparing for the forum, are coming round to the view that World Cups should be allocated five in advance, achieving a sequence of moneyed hosts and development hosts. Surely there will be nobody in the forum happy with the backhanders and intrigue surrounding the current voting system.
Whatever the strengths of the two hemispheres on the field, there is only one winner off it, even allowing for the fact that Wales and Scotland are carrying heavy debt. Deloitte reveals major discrepancies in the earning power of the countries in the two hemispheres, and also shows the new power of the club game in France and England.
It describes relations between union and club as "symbiotic", which means that any union still jealous of club power is detached from commercial reality.
Discussions this week could set rugby out towards a splendid future. Only self-interest could prevent it. Self-interest at the top of rugby has never been exactly rare. This is a chance to leave it outside the conference rooms.