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The Rebels have a fan-instigated group called "The Rebel Army" that may be worth looking at as a possible model? I don't know anything about them but am happy to make enquiries as I 'know' them through Twitter.
For me, I'd like something quite structured that works constructively and in partnership with RugbyWA, rather than an ad-hoc group of people who just want to whinge & moan but not actually 'put their money where their mouths are'.