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Interpreting visual communication is very interesting. Fully understanding what the visual message presented essential to evaluating if the message is successful.
Great communication is when the core message and the visual message work together... and in advertising build the brands credibility
While this “Commit ad” idea is funny it has presented the Force players as individuals and not a team…and in doing so has failed to recognized where the Force is at in its current public profile.
The visual message is of players individually isolated which fails to present the team as united together. This is the wrong visual queue for the Force at the present time... Think about it, there hasn't been enough thought put into what the message should be now…
hehe - whilst I enjoyed the juxtaposition of 'ordinance' with 'misfire', I suspect you meant 'audience'.
...and 'cue'? unless you meant the queues of fans turned away from ME stadium the other week...Originally Posted by mudskipper
Anyhoo... I wasn't at the meeting where the ads were planned, so I don't know for sure who the target audience was, but since the straight men I know seem to think the ads are a hoot, and the straight women I know agree, and also find them just a wee bit hot, that seems to cover a fair section of the population.
I haven't met any non-rugby fans in Perth yet, nor as far as I'm aware do I know any lesbians or gay men (I only moved here in January, give me time!) but when I do, I shall canvass their opinion and get back to you.
As for team unity - they're all wearing their Force gear, and I'd be surprised if some of the rest of the lads weren't behind the camera trying to make whoever was being filmed crack up.
Seriously though - we know they're a team. We don't need to see them together in an ad to know that. This ad is directed at making us realise a team is made up of people, and those people want a good crowd turning up and supporting them. It is deliberately trying to make the relationship more personal - as I've ranted on about elsewhere on this forum, it's not just about results, it's about turning up week in, week out, and supporting the guys who are on the pitch.
Keeping the Faith ... right here in Perth!
Old news. Try the search option: http://twf.com.au/showthread.php?t=1...ghlight=commit
Go The Force!
Em-Forcer.... Its a good time to reaffirm the message we're a team... his "Commit Ad" is asking for the viewer to commit to the team a but has presented its self as the viewer committing to the individual... Will it bring new members to commit?
Good advertising is also about good timing on message….this fails 5/10 for effort…thats 1 point for each player shown...
The ads funny but doesn't sell the team that’s all... The Force have an exciting team why not capitalise on that point?
The ad was originally released as an internet only ad - a kind of viral marketing intended to get people talking about Western Force and have a bit of a laugh also.
It has done this exceptionally well - this thread and others is the proof of that. So well that it has been subsequently shown on SBS also it would seem.
Other Western Force ads depict the game and the team - it's all part of a whole marketing package and dissecting an individual part of it in isolation doesn't really mean much...
Dear Lord, if you give us back Johnny Cash, we'll give you Justin Bieber.
I'd be interested to know how many people have rushed to sign up after seeing this stuff,if its not many then what a waste of money.
I'd prefer to see an ad that contained the highlights of the top ten WF tries from previous seasons in order to see what the team is capable before I splash out on membership.
That type of visual comunication would be real easy to interpret
I reckon they succeeded with Crossy! I'd guess he had a line, couldn't deliver it and the director gave up!
I think we're all over-analysing it. i can't see that it would have cost a mint to make (all the "acting" was free). Sometimes the point of advertising is only to get noticed.
So can we see the real force team ad, please post...
I'd have to disagree, based on the location factor. The media here is saturated with self-absorbed, self-important dickheads talking themselves up - we usually call it Aussie Rules, although cricket sometimes has a go as well. Ads showing a team and sport that has a sense of humour and the ability to even mock itself is refreshing to say the very least.
So alot of folks think they could do it better ... why not have our own TWF ad competition?
I'm sure I would at least be fun!
"Believe in the best, think your best, study your best, have a goal for your best, never be satisfied with less than your best, try your best, and in the long run things will turn out for the best."