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You're right, my mistake, that'd refer to ticket sales not profits. But still - 1.9 million people had attended the Beijing Olympics soccer tournament by the semi final mark. Bear in mind that they sold 6.8 million tickets for the games in total and you'll see what i'm talking about.
http://sports.yahoo.com/olympics/bei...?urn=oly,96428
http://www.fifa.com/mensolympic/orga...id=858088.html