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I dont think 7's is the way to go, especially if we are trying to get the game we love re-included in the Olympics, but at the same time its what the IRB are backing and having their backing for 7s gives it more credibility.
I think 7's is a great starting block and when people get into that more then they will be more aware of rugby as a general sport and hopefully sit up and pay attention and in no time will realise that 15's is where its at and call for 15s to replace 7s.
It might be a bit of a cop-out explanation but I think we have to take it one step at a time, just having rugby back in the games would be fantastic.