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IRB wants rugby in the Olympics, RugbyWA want rugby in the olympics (or so cut out pass says) and they reckon you should too...So go here http://ur7s.com:80/olympic-rugby and sign the petition to get 7s in the Olympics.
Maybe 7s isn't everyone's choice of the ideal format of rugby to be included in the Olympics but its better than no rugby and it gains exposure that could lead to 15-a-side rugby being included in the future.