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Thu, 13/05/2021, 08:00 am
Nathan Williamson
Rugby Australia have announced a five-year partnership with Cadbury as the new principal partner of the Wallabies and major partner of the Wallaroos.
The deal will see the Cadbury logo displayed on the front of the Wallabies jersey as well as their training shorts.
Rugby Australia CEO Andy Marinos said in a statement: “What a fantastic and proud day for Australian Rugby. We’re incredibly excited to partner up with the team at Cadbury, and to see the opportunities for us both over the coming years.
“From the alignment on values to their commitment to the development of women’s sport, as well as increasing the opportunities and profile of the game, this partnership will only further encourage the growth of our game across all levels.
“I look forward to seeing our partnership grow over the coming years and witnessing its positive impact on our community."
RA Chairman Hamish McLennan echoed these sentiments, believing that the sponsorship was a perfect partnership between the two brands.
"Just like the Wallabies, Cadbury are an iconic brand who have stayed at the very top of their game for generations. I want to thank them for joining us on this journey ahead," he added.
“I have spent my life working with great brands and there is no better brand than Cadbury in terms of its values and its success, and they are perfect for Australian Rugby."
“Many Australians have a deep and long connection with Cadbury, which has been proudly made and enjoyed in Australia for 100 years. We look forward to building on this with Rugby Australia, by jointly creating many positive shared moments for Australians to be proud of, through local communities and at the elite level with the Wallabies and Wallaroos," he said.
“We are particularly thrilled to build on our existing support for women in sport by supporting the Wallaroos in their ambitions to bring home the Women’s World Cup next year.
"We have great belief in the vision of Rugby Australia and support their plan for the game in this country, from the grassroots through to the international arena."
https://www.rugby.com.au/news/rugby-...adbury-2021512
80 Minutes, 15 Positions, No Protection, Wanna Ruck?
Ruck Me, Maul Me, Make Me Scrum!
Education is Important, but Rugby is Importanter!
Rugby is like a box of chocolates
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
And the ARU has shown itself to be about as useful as a chocolate teapot at times.
Proudly Western Australian; Proudly supporting Western Australian rugby
The sledging potential for opposition sides playing the Wallabies just went up by 1,000,000%
Soft as boiled marshmallow
pasty, bloated, squishy, and without definition.
You thought Kiwis were soft
Not hard even when coated in chocolate
OK the last one's pretty crap
C'mon the![]()
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Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
Cadbury's Flakes.
Do they make Flakes out of white chocolate?
Alternative name would then be Cadbury's Snow Flakes.
And the ARU Board could be called Cadbury's Really Nutty.
All very negative ladies and gentlemen.
Maye its is omen that the Wallabies will win the chocolates this year