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Hey everyone,
I have to get this interview completed by 10 members of the public via electronic word-of-mouth. The topic relates to how electronic word-of-mouth influences consumers' evaluation and decision making. Our topic is wine and holiday destinations so I thought as this is an online community of people that are likely to drink wine etc it would be a good place to post it. If you could please respond under each questions in another colour font it would be very much appreciated. The survey should not take too long at alll. If you would prefer to respond in private just PM me your answers.
Thanks in advance.
How electronic word-of-mouth platforms influence the evaluation and decision making of consumers in relation to travel destinations and wine:
Holiday Destinations:
1) Where was the last place you went on holiday?
2) Did something you read on the internet influence your decision to go there?
a. (if yes) What did it say? Why did this influence you?
b. (if no) Did you make your decision based on friends’/family recommendations or the travel agency?
i. Would you use internet reviews in the future? Why?
3) When you got back from your holiday, did you post anything on the internet (Facebook, blogs or forums)?
a. (if yes) What did you say? Why did you say it?
b. (if yes) Which platform did you post on? Why did you choose this platform?
c. (if no) Would you in future? Why?
4) Roughly to what extent did the online review affect/influence your decision to travel?
5) Do you know anyone that has gone to the destination you went to after you? Did you influence their decision?
6) If you really enjoyed a holiday, and someone was unsure whether or not to go, what would you say to persuade them?
a. Would you use online reviews to support your opinion?
Wine:
1) Roughly how often do you drink wine?
2) What type of wine (red, white, sparkling etc) do you drink the most? Why?
3) Have you ever tried a new wine after reading something on the internet?
a. (if yes) What did it say? Why did this influence you?
b. (if yes) How much weighting did you give the comment in your purchase decision?
c. (if yes) Did you read more than one review?
i. (if yes) Were there more positive than negative reviews?
d. (if no) If you read a good review would you be more inclined to buy it? Why?
4) Has anything you have read on the internet made you steer away from a type of wine? Elaborate.
5) After having a really good bottle of wine have you ever recommended it online?
a. (if yes) What did you say? Why did you say it?
b. (if yes) What platform did you use? Why?
c. (if no) Would you in the future?
6) Have any of your friends come back and told you that they tried a wine after your recommendation?
a. (if yes) What did they say about it?
Every forwards dream is to become a back...
When answering a question "Roughly" should I do it with a deeper voice?
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
Also FWIW:
1) Where was the last place you went on holiday?
--- Yallingup/Margaret River
2) Did something you read on the internet influence your decision to go there?
a. (if yes) What did it say? Why did this influence you?
Tripadvisor reviews of the accommodation.
b. (if no) Did you make your decision based on friends’/family recommendations or the travel agency?
i. Would you use internet reviews in the future? Why?
Yes, because it’s an indicator of experiences and the expectations which gave rise to those experiences and perceptions.
3) When you got back from your holiday, did you post anything on the internet (Facebook, blogs or forums)?
a. (if yes) What did you say? Why did you say it?
b. (if yes) Which platform did you post on? Why did you choose this platform?
c. (if no) Would you in future? Why?
Usually I’m too busy unpacking/heading straight back to work/have nothing new to add/sobering up.
4) Roughly to what extent did the online review affect/influence your decision to travel?
It was worth about 25% of our decision.
5) Do you know anyone that has gone to the destination you went to after you? Did you influence their decision?
No.
6) If you really enjoyed a holiday, and someone was unsure whether or not to go, what would you say to persuade them?
I’d just tell them what we experienced and what we did there.
a. Would you use online reviews to support your opinion?
Yes.
Wine:
1) Roughly how often do you drink wine?
Once a week.
2) What type of wine (red, white, sparkling etc) do you drink the most? Why?
All types. No reason, I just like all types!
3) Have you ever tried a new wine after reading something on the internet?
No.
a. (if yes) What did it say? Why did this influence you?
b. (if yes) How much weighting did you give the comment in your purchase decision?
c. (if yes) Did you read more than one review?
i. (if yes) Were there more positive than negative reviews?
d. (if no) If you read a good review would you be more inclined to buy it? Why?
Yes, if it was available, if it was something I was already thinking of trying.
4) Has anything you have read on the internet made you steer away from a type of wine? Elaborate.
Yes – the prices of Californian wine. They’re generally incredibly over-priced.
5) After having a really good bottle of wine have you ever recommended it online?
a. (if yes) What did you say? Why did you say it?
b. (if yes) What platform did you use? Why?
c. (if no) Would you in the future?
Probably not, as I don’t think my opinion would hold much weight on sites which seem “exclusive”.
6) Have any of your friends come back and told you that they tried a wine after your recommendation?
a. (if yes) What did they say about it?
Yes, and they really liked it (Pierro chardonnay… so there was a really high chance of them liking it!)
Success is not final, failure is not fatal:
it is the courage to continue that counts.
- Winston Churchill
Thanks guys- except Exile
A few more would be appreciated!
Every forwards dream is to become a back...
......QUOTE=Shaun;297079]Hey everyone,
I have to get this interview completed by 10 members of the public via electronic word-of-mouth. The topic relates to how electronic word-of-mouth influences consumers' evaluation and decision making. Our topic is wine and holiday destinations so I thought as this is an online community of people that are likely to drink wine etc it would be a good place to post it. If you could please respond under each questions in another colour font it would be very much appreciated. The survey should not take too long at alll. If you would prefer to respond in private just PM me your answers.
Thanks in advance.
How electronic word-of-mouth platforms influence the evaluation and decision making of consumers in relation to travel destinations and wine:
Holiday Destinations:
1) Where was the last place you went on holiday?NZ
2) Did something you read on the internet influence your decision to go there?No
a. (if yes) What did it say? Why did this influence you?
b. (if no) Did you make your decision based on friends’/family recommendations or the travel agency? Come on its the RWC
i. Would you use internet reviews in the future? Why?Yes but word of mouth is better
3) When you got back from your holiday, did you post anything on the internet (Facebook, blogs or forums)?Like now?
a. (if yes) What did you say? Why did you say it?your reading it or see my thread
b. (if yes) Which platform did you post on? Why did you choose this platform TWF
c. (if no) Would you in future? Why?of courseiits TWF
4) Roughly to what extent did the online review affect/influence your decision to travel? Nil
5) Do you know anyone that has gone to the destination you went to after you? Did you influence their decision? Yes, eley n sc
6) If you really enjoyed a holiday, and someone was unsure whether or not to go, what would you say to persuade them?great pubs
a. Would you use online reviews to support your opinion? No
Wine:
1) Roughly how often do you drink wine? Couple a month
2) What type of wine (red, white, sparkling etc) do you drink the most? Why? Reds blends, that's what the palate likes
3) Have you ever tried a new wine after reading something on the internet?no
a. (if yes) What did it say? Why did this influence you? Nil
b. (if yes) How much weighting did you give the comment in your purchase decision? None
c. (if yes) Did you read more than one review?no
i. (if yes) Were there more positive than negative reviews? Na
d. (if no) If you read a good review would you be more inclined to buy it? Why?na
4) Has anything you have read on the internet made you steer away from a type of wine? Elaborate. No
5) After having a really good bottle of wine have you ever recommended it online?
a. (if yes) What did you say? Why did you say it?
b. (if yes) What platform did you use? Why?
c. (if no) Would you in the future?
6) Have any of your friends come back and told you that they tried a wine after your recommendation?yes
a. (if yes) What did they say about it? Liked[/QUOTE]
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