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Emirates Airline has scored another try for West Australian sporting fans with the announcement today of the extension to their naming rights sponsorship of the Emirates Western Force until the end of the 2010 season.
The two-year sponsorship extension of the Investec Super 14 Rugby team is part of the airline’s ongoing and successful marketing communications mix, which uses sports sponsorship as a way to reach and connect with West Australian travellers and to maximise exposure for the brand.
Boutros Boutros, Senior Vice President Media Relations, Sponsorships and Events said: “Sport evokes people’s strongest emotions, our latent sense of honour and glory, and Emirates is proud to be the naming rights sponsors of the Emirates Western Force. The continued sponsorship further strengthens Emirates association with Western Australia and its sporting passions. For Emirates, this partnership has helped us reach out to those customers and we are very pleased to be able to commit to the team for a further two years.”
RugbyWA Chairman Geoff Stooke said he was delighted that Emirates had signed on for a further two seasons. “They are not just a leading airline, they are a world-class brand and organisation, and we’re very proud that Emirates wants to continue with us on this amazing journey.”
“Emirates has been a fantastic supporter of WA rugby, and this sponsorship extension is further proof of their commitment to the team and the people of this State.”
Emirates entered into a multi-million dollar, three-year naming rights sponsorship agreement with RugbyWA in July 2005. Emirates’ other Australian sporting sponsorships include the Emirates Melbourne Cup, Collingwood Football Club, the Australian Jockey Club, Cricket Australia and the Australian PGA Championship.
RugbyWA
excellent news...
Good, news, Is anyone aware of the reason for Two years rather than the standard Three?
C'mon the![]()
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does it matter two years is a good result
SMH headline 2 Morrow.........
Emirates slashes sponsorship deal with Force.
Sauces inside the airline industry report that leading international carrier Emirates has reduced it's sponsorship deal with the Perth franchise by a year.
After a year in which Quokkas were mishandled..............![]()
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camera 1 drew .. camera 1
Chuck Norris has the greatest Poker-Face of all time. He won the 1983 World Series of Poker, despite holding only a Joker, a Get out of Jail Free Monopoly card, a 2 of clubs, 7 of spades and a green #4 card from the game Uno.
A bit harsh there, Happy.
Jess could have just fallen through the window trying too see what's happening![]()
Posted via space
Political correctness is a doctrine, fostered by a delusional, illogical minority, and rabidly promoted by an unscrupulous mainstream media, which holds forth the proposition that it is entirely possible to pick up a turd by the clean end.
* looks up places to visit using Emirates *
I prefer your reason to Shasta's. Truth be told, I was worrying that there might be a negative spin to be shouted by the SMH. Something along the lines of what Shasta came up with, but then two years with a review once the new format is locked in makes good business sense!
C'mon the![]()
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hmmm. Hopefully they dont go via London. I would like to visit Scotland someday.
I see I've developed a reputation as an overly obsessive clutz... oh my.
For the record, I haven't fallen out of a window trying to get a glimpse of the players getting their photo taken... yet.
I made Happy sad...