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West Australian Newspapers Holdings Ltd (WAN) may consider following Rupert Murdoch's News Corp down the path of charging for online news content, WAN and Seven Network Ltd chairman Kerry Stokes say.
Mr Stokes told reporters after WAN’s annual general meeting in Perth on Wednesday that the publisher of The West Australian newspaper did not rule out ultimately charging a fee for its online content.
"We endorse News and Rupert Murdoch’s position on that," Mr Stokes said.
"We’re not sure how the model is going to work ... particularly when organisations such as the ABC are always going to have the (free) news on their website.
"Finding a model that we can charge for is challenging and I guess it is something we’ll all be looking at because we need to get there."
He said traditional newspapers had been prematurely labelled a thing of the past.
"We’ve still got opportunities providing make newspapers that people want to read."
Mr Stokes also told reporters he expected the advertising market would fully recover in 2010 after being pummelled during the global economic crisis.
"I firmly believe we'll be back at last year’s level early next year," he said.
"The advertising market has only started to come back in the past couple of months and it’s coming back strong."
Mr Stokes said he had some doubts the rebound would maintain momentum.
"I can’t say I’m not worried about it because having been through the sheer cliff that we went over, to see such a recovery so quick is a concern," he said.
"It can’t be that easy.
"We’ve got a recovery underway but I’m concerned it maintains its steam until next year."
Shareholders voted in favour of all resolutions on the agenda at the meeting, at which investors congratulated WAN’s board during for the company’s recent performance.
WAN’s former board ceded control late last year as representatives of its largest shareholder, Seven, and new independent non-executive directors took the helm.
AAP
http://www.watoday.com.au/wa-news/th...1104-hxdd.html
Dear Lord, if you give us back Johnny Cash, we'll give you Justin Bieber.
don't do it Kerry, your writers aren't good enough to pay for!
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They tried it a few years ago and their crap online rag was totally ignored. They then went back to giving it away, but with the alternatives available online, they have bugger all takers for their garbage.
I hope this poor quality toilet paper goes bankrupt.
may be Kerry thinks he is the next murdoch
At most, it might get some local news first. But as far as I have ever seen, they simply troll the wires for anything international or even national. It can all be got elsewhere, so why would anyone pay for the West to do what is easily done for nothing?
Yeah, I can't see it ever being that successful until all news outlets had to be paid for and that won't happen as new ones would just keep popping up like a Hydra to fill the void.
"Bloody oath we did!"
Nathan Sharpe, Legend.
I'd guess the results would be about the same anywhere.
Oh dear. Forrester has bad news for those who are considering charging consumers for access to online newspapers, magazines and articles. It appears that most people in the U.S. just aren't prepared to part with cash for content.
by Helen Leggatt
A whopping 80% of U.S. consumers surveyed by Forrester Research said they were unwilling to pay for access to online content. This despite 60% of newspaper executives considering paid content options, according to recent American Press Institute research (.pdf).
Keeping the other 20%, who are willing to pay for online content, happy will be a complex task, too. Around 8% would prefer paying a subscription fee to access all online content and another 8% want to pay a subscription to access content across the Internet, print media and mobile.
A small number (3%) would prefer micro-payments that enabled them to pay for individual items.
According to the report author, Forrester analyst Sarah Rotman Epps, the data suggests publishers have a couple of options:
1. Continue to offer free, ad-supported products to the 80% of consumers who won't pay for content online.
2. Offer consumers a choice of multichannel subscriptions, single-channel subscriptions, and micro-payments for premium product access.
http://www.bizreport.com/2009/11/for...ne_conten.html
i'd never pay for online news - there will always be someone offering to for free!
Chuck Norris has the greatest Poker-Face of all time. He won the 1983 World Series of Poker, despite holding only a Joker, a Get out of Jail Free Monopoly card, a 2 of clubs, 7 of spades and a green #4 card from the game Uno.
The West does news? When did that start happening?
"12 Years aSupporter" starring the #SeaOfBlue
Maybe they should implement Murdoch's additional threat to de-Google their content. I think it's a brilliant idea. Less cr@p clogging up my search results.
The West is gone... give it 5 years...