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firstly whilst it is professional rugby, the QRU and Reds still have a requirement and commitment to develop rugby across the state and unlike WA, QLD cant rely on other states to supply them with players.
secondly, this was played in Toowoomba as opposed to Rockhampton, Mackay or Cairns because Darling Downs Rugby Union Inc. only over recently was assimiliated into Darling Downs Ltd which is now the overarching body of all junior, senior and representative rugby on the range(since you have a great buisness brain i wont need to explain the significane), this is to prepare the region for entering a side in the QLD Premier Grade competition in the next 18months, this game was hosted in Toowoomba to give the DDRU a cash injection, increase exposure in the area and also celebrate a new chapter of rugby on the range.
The QRU also allowed DDRU to run there own stalls at the event, which in turn DDRU allowed local clubs to co-host the stalls and all profits split evenly.