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Why should it only be about making money though?
Look at Cricket Australia.
They bank roll the shield & whatever the ODI torny is called now and make huge losses on both series. But because they are there Australia has produced so much talent.
The ARU should be trying to do the same thing, especially with O'Neill bemoaning that the World Cup is what matters the most.
If the ARC did still exist you would have A LOT more depth at wallaby level, a long with some captains who are ready to takeover.